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Study shows Palm Pre ads evoke positive happy feelings
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Posted on 10 August 2009 by Brian Hart
Of 305 viewers surveyed, a majority report feeling “inspiration” and “happiness” as their dominant emotions when watching one of Sprint’s Palm Pre ads. This study was conducted by HCD Research using their MediaCurves.com site and the full study can be found here. At WebOS Arena, we have felt that the commercials, although somewhat different, carry an effective, memorable message. The question really is whether or not feeling “inspired” and “happy” equates to thriving Sprint/Pre sales. What do you think?
Source: mediacurves.com
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I felt “creeped out” when I viewed the commercials, as well as a “sinking feeling” that I was in possession of yet another technologically superior, but incompetently marketed device. Memories of my Atari Lynx and Jaguar game systems spring to mind.
Come on. I’m happy that some focus group felt uplifted, but wouldn’t it be more useful if they came away thinking “hey! there’s a device that I can take photos, listen to music, buy movie tickets, and get directions on!”?. You know, the way you feel after watching an iPhone commercial.
I don’t take anything away from this series of ads except for the fact that actress Tamara Hope appears to be the spitting image of a young Holly Hunter. She could be her daughter! She even talks like Holly Hunter!