Of 305 viewers surveyed, a majority report feeling “inspiration” and “happiness” as their dominant emotions when watching one of Sprint’s Palm Pre ads. This study was conducted by HCD Research using their MediaCurves.com site and the full study can be found here. At WebOS Arena, we have felt that the commercials, although somewhat different, carry an effective, memorable message. The question really is whether or not feeling “inspired” and “happy” equates to thriving Sprint/Pre sales. What do you think?

Source: mediacurves.com

If you love your Pre and want to unlock all of it’s deepest mysteries (or even master the basic ones), there is help on the way. Engadget’s Associate Mobile Editor Chris Zeigler offers up Palm Pre for Dummies, due to be released on October 19th. If you want to get your hands on some Pre reading material sooner, you can grab Palm Pre “the missing manual” by Ed Baig of USA Today, scheduled for publishing on September 2nd. Both titles will be available on Amazon.com for $16.49 each – not a bad price for über-mastery of your Palm Pre!

Source: everythingpre

Palm has quietly announced the addition of Jeff Zwerner to their management team. Mr. Zwerner is the new Senior Vice President of Brand Design and has extensive experience in strategic brand design and management. He has collaborated with brands like Apple, Coca-Cola, Gap, GE, Hewlett-Packard, L.L. Bean, Nike, and the Walt Disney company.

It seems that Mr. Zwerner will be an excellent addition to the Palm team and will hopefully help Palm continue to rise to their former glory. Nice to have you on board, Jeff, and good luck with your endeavors at Palm!

Source: Palm

An article at PCWorld.com is a call to Microsoft to waste no time in buying Palm and lay to rest the aging Windows Mobile platform. We remember it was just a few years ago that ridicule and scorn was heaped upon Palm for their long-in-the-tooth “FrankenGarnet” OS (Palm OS 5) and Windows Mobile was sitting atop the smartphone world. But oh, how times have changed – the smartphone world is ruled mainly by Apple’s iPhone, RIM’s BlackBerry, and Microsoft’s Windows Mobile is a wallflower at the dance.

David Coursey’s article at PCWorld proposes that both Microsoft and Palm can benefit from a buyout by Microsoft and that the Pre could more fully compete against the iPhone with more resources and capital behind it. The question is, would a Palm buyout (or even partial buyout) really be a good thing for the rest of us? We think that Palm is getting along well on their own, and even though there have been a few mistakes along the way (some Pre quality issues and a strange commercial campaign, to name a couple), Palm’s stock has shot upward and the Pre is considered a respectable success. With a bit of fine-tuning and some additional webOS devices on other carriers, Palm is poised to make a run and the bloat of Microsoft will just sap away much-needed momentum. What do you think?

Source: pcworld.com

The Palm Pre ad campaign has certainly made some waves, where some think they convey Pre’s powerful Synergy concept well while others think they are just plain weird. The creative mind behind this commercial campaign is Gary Koepke of Modernista. Mr. Koepke explained the commercials in this way:

It’s a very different look and feel for this sector. There’s nobody involved in an iPhone ad, and ‘Your life is on BlackBerry’ — isn’t that great? Instead of having a life? We wanted a middle ground between those two places — what about the people who want a really great smartphone?

There are moments when this philosophy shines through, but for the most part, the message may be getting lost in the fog of strangeness. Nevertheless, the commercials are memorable, and soon Palm will reload the airwaves with new commercials that hopefully will connect better with the consuming masses. Did this series of commercials connect with you in any way, or is it time for Palm to try again?

Source: Palm WebOS.org

For a while there, Sprint discontinued online sales of the Palm Pre and customers needed to hit their local Sprint stores to buy it. Now, the convenience of online shopping has returned with the Pre being sold through Amazon.com for $199 with contract. Surf on over to Amazon and pick up a new Pre on Sprint’s network and enjoy some free shipping too. If you don’t want to wait on a few days for shipping, you can always buy it the old-fashioned way at a Sprint store.

Source: PreThinking