Palm Pre books on the way
commentsPosted on 06 August 2009 by Brian Hart

If you love your Pre and want to unlock all of it’s deepest mysteries (or even master the basic ones), there is help on the way. Engadget’s Associate Mobile Editor Chris Zeigler offers up Palm Pre for Dummies, due to be released on October 19th. If you want to get your hands on some Pre reading material sooner, you can grab Palm Pre “the missing manual” by Ed Baig of USA Today, scheduled for publishing on September 2nd. Both titles will be available on Amazon.com for $16.49 each – not a bad price for über-mastery of your Palm Pre!
Source: everythingpre

Palm has quietly announced the addition of Jeff Zwerner to their management team. Mr. Zwerner is the new Senior Vice President of Brand Design and has extensive experience in strategic brand design and management. He has collaborated with brands like Apple, Coca-Cola, Gap, GE, Hewlett-Packard, L.L. Bean, Nike, and the Walt Disney company.
An article at PCWorld.com is a call to Microsoft to waste no time in buying Palm and lay to rest the aging Windows Mobile platform. We remember it was just a few years ago that ridicule and scorn was heaped upon Palm for their long-in-the-tooth “FrankenGarnet” OS (Palm OS 5) and Windows Mobile was sitting atop the smartphone world. But oh, how times have changed – the smartphone world is ruled mainly by Apple’s iPhone, RIM’s BlackBerry, and Microsoft’s Windows Mobile is a wallflower at the dance.
The Palm Pre ad campaign has certainly made some waves, where some think they convey Pre’s powerful Synergy concept well while others think they are just plain weird. The creative mind behind this commercial campaign is Gary Koepke of Modernista. Mr. Koepke explained the commercials in this way:
For a while there, Sprint discontinued online sales of the Palm Pre and customers needed to hit their local Sprint stores to buy it. Now, the convenience of online shopping has returned with the Pre being sold through Amazon.com for $199 with contract. Surf on over to Amazon and pick up a new Pre on Sprint’s network and enjoy some free shipping too. If you don’t want to wait on a few days for shipping, you can always buy it the old-fashioned way at a Sprint store.
Canadians have cause to rejoice and may soon be Synergizing with a shiny new Palm Pre in their hands on the Bell network. Get ready to flick some cards on the webOS interface! In-store advertising reads that the Palm Pre is “coming soon” and Bell customers can “order yours today”, which sounds like pre-orders will be accepted. Although there is no date certain by which the Pre will be stocked on the shelves and rolling out the door, the increase in advertising by Bell points to an imminent launch on their network. When Canada gets the Pre, we will be sure to shout it from the … uh… blogosphere.
While we wait and wait for more apps to become available in the App Catalog for the Palm Pre, we can at least whet our appetite with news of new apps that will eventually be available to us for download. Later this year, VOXOFON will have a VoIP app available to Pre users. This app will facilitate placing low-cost international calls from the Pre, even without a Wi-Fi connection. Also, there are no contracts, subscriptions or recurring fees to worry about. Now we just need the App Catalog to deliver.
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Even in the midst of troubling economic times and thousands of layoffs already conducted with thousands more on the way, Verizon Wireless is reporting a silver lining – CFO John Killian is sticking to his guns in telling analysts that Verizon will carry the Pre “early next year.” How early is “early next year?” Hard to say, but early next year would seem to indicate sometime in the first quarter. Another silver lining? Perhaps by the time Verizon has the Pre, all the wrinkles will be ironed out. Hey Palm, what about a webOS phone for AT&T please?