Of 305 viewers surveyed, a majority report feeling “inspiration” and “happiness” as their dominant emotions when watching one of Sprint’s Palm Pre ads. This study was conducted by HCD Research using their MediaCurves.com site and the full study can be found here. At WebOS Arena, we have felt that the commercials, although somewhat different, carry an effective, memorable message. The question really is whether or not feeling “inspired” and “happy” equates to thriving Sprint/Pre sales. What do you think?
The Palm Pre ads certainly evoke a wide range of responses, anywhere from “holy smokes, that’s über-creepy!” to “hey, I’m liking the zen-like theme here. Whaddaya know? ‘Zen’ and ‘Pre’ are both three-letter words!” Either way, they are accomplishing the purpose of a commercial campaign – consistency and memorable. The latest also features Tamara Hope with a Pre, discussing the many lives of reincarnation and how all her lives are easily organized right now on the Palm Pre. Yes, it’s metaphysical. Yes, it’s a wee bit strange. And yes again, it drives home a point that the Pre and webOS easily bring our many lives (email, messaging, calendars, contacts) – be it work, home, or otherwise – together in a seamless way into the palm of our hand and at our fingertips. Give the new Pre ad a look for yourself and then please weigh in on whether you think it hits the mark or falls short.
Of 305 viewers surveyed, a majority report feeling “inspiration” and “happiness” as their dominant emotions when watching one of Sprint’s Palm Pre ads. This study was conducted by HCD Research using their MediaCurves.com site and the full study can be found here. At WebOS Arena, we have felt that the commercials, although somewhat different, carry an effective, memorable message. The question really is whether or not feeling “inspired” and “happy” equates to thriving Sprint/Pre sales. What do you think?